Press Release Writing Tips to Get Media Attention: Internet Marketing Newbies
 |
by: Nathalie Fiset
What is a Press Release? Why should anyone want to write press releases? Most internet marketers understand the importance of press release in disseminating information and messages to a greater number of people. But what is a press release exactly? The most important thing you need to understand about press release is that they should be newsworthy stores and events about your business which is to be written in a journalistic style.
The press release should be submitted to different media including newspapers, websites, radio, televisions, and magazines. However, take note that it is no guarantee that your story will be published in the newspapers the next day. In the online front, press release works because when your press release is published, there is will be reference link known as the non-reciprocated or inbound link. This link is the key in driving traffic to your website.
Some people may wonder why they should write press release when they can advertise their websites instead. Well, it is important to be aware that the public is a lot more receptive when they read news stories that they are if they read advertisements. The press release can be the key to get your message published as a newsworthy story. Having someone else, especially if this someone is a reputable media company, do a story on you is akin to them endorsing your website as well as all the affiliated products with it.
Benefits of Press Release
As was mentioned earlier, press release can make your story appear as “news” so people become more receptive to it. But there are many more benefits aside from that. For instance, press release generally costs lower than advertisements while providing more benefits to your company. It also provides an increased visibility for your business as it becomes exposed to the mass media. Because of this, you will be able to attract not only new customers but new investors as well.
And because your message will appear as “news” to the eyes of the readers, you will enjoy greater credibility and a higher demand for your product. But probably the most common reason why a lot of online marketers use this technique is because of the inbound links it will generate.
Tips and Guidelines in Writing Press Release
The most important thing you need to remember about the press realizes is that it is not an advertisement. You should never use this medium to try to make a sale so the content should always be written using the third person. If the reader smells any kind of “spam” in your message, they will immediately discard it. Likewise, your press release will be ignored by the media if they think you are just after the free publicity.
Now, in writing the press release, you should always remember to include the “FOR IMMEDIATE RELEASE” line at the very top. It is also important to write a compelling headline after that to grab the reader’s attention immediately. It is recommended for you to keep the headline within 10 words, less is preferable. Once you have a good headline, the next thing the reader will read is the first paragraph. It is essential for you to hook them in at this point because failure to do so will mean they will not read beyond it. Write the most important point in the first paragraph; this is actually the tried and proven rule of effective journalism.
Your content should never try to sell your product or services; instead, in the press release, it is preferable for you to answer questions which may be at the top of the reader’s minds. “Flowery” words should be left out and you should try to minimize adjectives in the press release.
And lastly, you should show what you mean instead of just saying it. For example, a lot of press release contains the term “unique” and “innovative” but they fail to prove why they are. You need to focus on how a reader can benefit from reading your content. So emphasize the features of the things you have to offer and show them how this advantageous for them. Also, keep the press release between 200-500 words in length.
About the Author
For more information on internet marketing for beginners please visit: http://thebiginternetmarketinggame.com/gettingmediaattention.html http://www.thebiginternetmarketinggame.com http://www.drnathaliefiset.com
(No Ratings Yet)
Loading ...Comments
Leave a Reply